The stories we construct about organizations and businesses fall victim to a similar tendency to summarize and filter information to suit a particular narrative. Too much leadership and innovation literature offers easy answers to extremely complicated problems. We all want to be the heroes of Gladwell's stories and 'blink' to know what to do. Thousands flock to hear Jim Collins speak about some theoretical bulls-eye that marries passion, economics, and mastery. The idea of the hedgehog concept is a particularly pernicious cognitive shorthand that has found homes in far too many boardrooms and consultancy reception areas.