creativity

Why organizational creativity fails

Why organizational creativity fails

To create is human. Our understanding of organizational life has marginalized the creative energy of far too many by investing the right to create in the hands of a narrow cadre of senior leaders and eccentric ideators. Soichiro Honda had no formal education and moved away from home at the age of 15 to begin an apprenticeship in Tokyo. When asked later in life about why he founded his motorcycle company, Honda said that he happened on the idea of fitting an engine to a bicycle because he had become fed up with riding on crowded trains and buses.